His intervention at the conference
BoxUp will take part in the session Innovating to move the lines, showcasing concrete and inspiring solutions that promote daily physical activity. Their concept of connected lockers for free sports and leisure equipment rental perfectly illustrates how technology can make movement more accessible in public spaces.
CEO and co-founder of BoxUp
Frank Rouiller is a Swiss entrepreneur and co-founder of BoxUp SA, a startup launched in 2020 that installs automated “locker stations” providing free access to sports and leisure equipment (balls, rackets, games, etc.) via a mobile app.
The idea was developed during his Master’s in Innokick / Integrated Innovation for Product and Business Development (HES-SO) together with co-founder Florian Voumard. The project originated from a master’s thesis inspired by a study trip to China, which sparked the concept’s creation.
BoxUp quickly gained academic and entrepreneurial recognition, earning several awards and grants in its early years - including BREF First Venture, Venture Kick, GENILEM-HES, and the Raiffeisen Sustainability Prize - as well as other pre-funding programs that enabled the development of the first prototypes and pilot installations.
Since its launch, BoxUp has conducted numerous pilot projects and deployed stations in several Swiss municipalities before expanding internationally. Today, the company operates hundreds of stations across eight countries worldwide. Within BoxUp, Frank is responsible for operations, product development, and communications.
